[without the biggest pain, second biggest pain, third biggest pain]
Reflect back what they already know about the opportunity. In doing so, you give your prospect CREDIT for what they already know which is both empowering and a potent trust builder. Try to have at least 3 *head nod* moments (statements where your prospect would nod their head in agreement)
[opportunity/outcome/solution]
And almost 70% are overweight or obese with approximately half of those at “normal weight” showing abnormally high body fat to muscle ratio
But one cannot hide disease so easily. Sooner or later something gives and commonly that means a doctor prescribing pill after pill or shot after shot. And a vicious cycle has begun. More doctor visits, more blood draws, more prescriptions. You no longer feel in control of your own life, your own destiny. You find yourself asking will it ever end?
You’ve tried quick or superficial fixes. From weight focused programs that never really got down to finding your personal “WHY”, to “miracle” supplements to restrictive diets and list of failures goes on. But you never stopped wondering “is this it? Is there nothing I can do to break out of this trap?”
You are not alone, still too many do not, cannot, or are aware of how to, act to avoid diseases that are remarkably preventable! WHY? For one, because they don’t believe they have the time, the money, or know anyone they’d trust enough with either their time or money to help guide them to true health and happiness. And completely understand. I have over 20,000 hours of face to face experience coaching real life people just like you to reversing type 2 and pre-diabetes, cholesterol problems, high blood pressure and amazing weight management – all without worshipping at the altar of a scale. And I am so happy to tell you that the problem surrounding access to me based on the “old brick and mortar” (clinical) model has been solved!
Yes, in crisis we can and always will find OPPORTUNITY if we’re truly ready and sick and tired of being sick and tired. And as tired, worried or even sick as you may be, as long as you have the will, I can help show you the way. However badly you feel about yourself and your health is how much BETTER you can feel (and more!) with the right support and system to navigate you through transformational lifestyle change.
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
Transition to your product reveal, Use this section to briefly re-affirm the arguments/beliefs above and how with those shifts (and your course that teaches it) they can achieve that outcome faster/more effectively / successfully than before.
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Introducing
The body copy should immediately seek to diffuse friction by explaining WHY you’re the right person to teach it (credibility builders, results, cases, etc.).
It should also highlight your USP -- and emphasize why that USP is what they need to achieve the outcome they want even if they’ve been disillusioned before.
[COURSE NAME] is the ONLY program of its kind that…
1. Mirror back to Belief 1
2. Mirror back to Belief 2
3. Mirror back to Belief 3
4. Mirror back to Belief 4
5. Mirror back to Belief 5
So if you’re ready to finally do X while avoiding Y
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
Demonstrate unshakeable confidence in your product
State the guarantee length
State the specific actions they’ll be taking during that time to produce the outcome
State the specific emotional and tangible benefits they should see in that timeframe
If that condition isn’t met - state the EXACT process for getting a refund
[Title of Course] - X$ Value
Total Value: X$
When you add it all up, that’s a value of $X
X Monthly Payments of
X Monthly Payments of
Ver. 1 Questions our top students asked before enrolling in (course name)
Ver. 2 What people asked before signing up for (course name)
Ver. 3 What our most successful students asked before joining (course name)
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
[Title of Course] - X$ Value
Total Value: X$
When you add it all up, that’s a value of $X
X Monthly Payments of
X Monthly Payments of
[Criteria Close: ie. If you said “yes” to at least 6 of the above, I can’t wait to meet you inside (course name)]
[Title of Course] - X$ Value
Total Value: X$
When you add it all up, that’s a value of $X
X Monthly Payments of
X Monthly Payments of
50% Complete
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